Welcome on our website.
On this website we give a short overview of our activities.
DNA interactif Fashion offers "iStyling". This is a revolutionary concept. It brings an answer on some of the current challenges in the fashion industry.
Today there is a huge choice of products in the fashion industry. This makes it very difficult for the consumer. Research show: "50% of the consumers is not satisfied with the purchase once he arrives at home."
There is a very wide range of shops and brands. Much can be said about "a shopping day, but in general there are many disadvantage. The crowds, lack of oversight on the product range and stock, fitting, frustration (when they don’t have the product in your size), etc.
In addition, the "supply chain" of the fashion industry is not really efficient: large stocks, theft, at the end of each season a lot of outdated stock, etc.
